CREATIVE SAMPLES
As a full-stack marketer, I focus in the technical, data, and creative sides of marketing.
Optimizing conversion rates and reducing CAC are vital to driving revenue, and it's the world-class creative that truly creates great $100M+ brands. With a data-driven creative approach, I focus on shaping culture in the pursuit of profitability.
Brand Campaigns
Holiday: Take Control of Your Recovery
Stunts / Earned Media
#OMFGtr
#OMFGtr
March Madness 2022: Therabody
Olympics: Usain Bolt
Beauty / Skincare
Theraface - Full-funnel campaign launch
PanOxyl - Product Photography (shot by Scott)
HigherDOSE: Red light face mask & sauna blanket
Euro 2020: Cristiano Ronaldo
#SheDrives
Global Brand Positioning
Nissan Intelligent Mobility - As the global lead for the rebrand of Nissan, I spent 2 years recrafting every element of the brand to position it as a tech leader, moving away from traditional horsepower automotive marketing.
Olay - Integrated Fearless Campaign
Kiwi Botanicals - Branding, packaging, omni-channel launch
Sponsorship / Sports Marketing
Theraface Launch: Love Your Face
NFL Engagement Campaign 2021
UEFA Champions League: Nissan Global
Super Bowl Campaign - Olay (TV commercial not available)
