With expertise in the entirety of the digital marketing ecosystem, below is a listing of the areas I have a hands-on keyboard background in:

• Paid Social: across Meta, IG, Snap, Pin, TikTok, YouTube, Reddit, LinkedIn, Twitter

• Amazon Paid Media

• Google Paid Media

• eComm: revenue projections, promotional calendars, etc.

  Affiliate: launching and scaling $30M+ programs

• CRM/LTV: building flows across the eCommerce journey

• Conversion Rate Optimization

• SEO: an underutilized CAC reducer

• Shopify: setup and plug-ins

• Ecomm Tech-Stack Buildout: Adding data to every step of the journey

• Podcast: scaling spend and adding attribution

• CTV: building in-house inventory building

• Programmatic Network

• DSP: bringing on the right digital services provider is key for CTV/Programmatic success

• Influencer: finding ways to integrate this into the marketing ecosystem to max ROI

• Organic Social: assigning a monetary value to organic channels

• Basic web dev: in my early 20s I had a side hustle where I designed, built, and coded over a dozen websites for local businesses

Having built and led 10+ person marketing teams, I strive to create a team culture around creativity, learning, and growth mindset.

20% of eCommerce marketing changes each year. We have to create cultures and teams thriving on change.

As the first marketing hire in multiple start-ups, I identify opportunities and execute as we define what the future team needs to look like.

Injecting data into the creative process helps us reach the bullseye everytime.

In my days working at a Madison Ave ad agency, I worked to pilot Nissan’s first-ever creative testing program. There, I realized the powers that data can play in creativity as we reduced CPCs globally over 20% by testing what color car worked best in each market.

Today, I strive to inject data into every creative brief and have developed A/B testing programs for everything from paid social ads to email layouts.

Yes, branding with a measurement. You know the importance of brand, but you can’t figure out how to track it. Is it actually working? How long does it take to see results?

I’ve scoured the earth to learn and develop a proven methodology to track and show the effectiveness of brand campaigns for DTC brands.

With my approach, we can project how a brand campaign that grows organic social followers or Google searches translates to revenue downstream in 6-9 months.

This is my current passion. I’ve worked with a handful of DTC attribution tools (eg: TripleWhale) to create effective attribution models for mid to lower-funnel performance media. Optimizing every media dollar to improve ROAS/CAC KPIs.

I am currently excited about the new MMM functionality from NorthBeam and hope to test this against more traditional multi-touch models.