I work with top start-up eCommerce brands to elevate marketing to the top 0.1%. Reduce CAC. Drive profitability. Scale brand audiences.
As a full-stack CMO - I have expertise across brand, growth, digital, creative, e-comm, email/LTV, CRO, PR, affiliate, paid search, and marketing operations. I typically work with clients on a month-to-month retainer where I deliver ongoing strategy and execution. Engagements typically start with a 360 audit to identify opportunities.
I truly believe that the key to scaling any eCommerce brand is having great creative and knowing the exact ways to use it. I have a network of digital marketers, content creators & creatives across the wellness category to elevate your brand to the top .1%.
Driving Growth
Fractional CMO
Your secret marketing weapon, scaling your DTC brand with strategic direction and leadership tailored just for the exact stage of your business.
360 Audit
We typically start with a deep-dive audit across all channels to identify opportunities and priorities for growth.
Creative / Content
Sparking action, our disruptive on-brand content will drive conversion and awareness. Operationalize creative flow and use creative analytics to reduce CAC.
Team Management / Building
Together, we'll build a powerhouse marketing team, nurturing and guiding junior talent to unlock their full potential and execute the executive strategy with precision using OKRs.
Email / SMS
With targetted email & SMS flows, we'll nurture customers, deliver relevant content, and maximize conversions. From setting up Klayvio to optimizing flow, we can drive revenue.
Budgeting
Take the stress out of financial planning. I’ll build your marketing budget, ensuring every dollar is strategically allocated to fuel your brand's growth.
Paid Media
From scaling paid social to larger CTV campaigns, I’ve built media plans custom tailored based on performance. We built attribution tech stacks and scale paid media using disruptive influencer lead awareness hacks that 10X results.
CRO / eCommerce
We'll a/b test proven methods to fine-tune your e-comm experience, optimizing every step to maximize conversions, turn visitors into loyal customers.
Affiliate
Harness the power of low-risk partnerships, I’ll connect your DTC wellness brand with influential voices and industry leaders drive engagement
Get in contact: send a note, email, or DM me on LinkedIn.
Email: ScottAnderson23@gmail.com